Five things that will knock your crisis communications plan off course
Five things that will knock your crisis communications plan off course
Have we reached peak ESG?
Companies need to navigate the demands for ESG disclosure with an increasingly hostile questioning around that very disclosure. Here are our top ten tips for companies to navigate this challenge and effectively communicate their commitment to sustainability:
Reivention is harder than it seems
After decades of being in the reputational wilderness, tobacco companies are now repositioning themselves by shifting their models to encompass e-cigarettes, hoping to change their reputation and protect their revenue streams.